From University Friends to The Sunday Times 100: Party Hard Travel’s #35 Story

Some milestones feel even bigger because of the people you share them with.

When Party Hard Travel founder Nathan Cable attended The Sunday Times 100 dinner, he was reunited with his university friend Krept, the rapper and entrepreneur who co-founded Nala’s Baby. They first met on day one at university, lived in the same halls and went to lectures together. Years later, both were celebrating their companies’ success: Party Hard Travel ranked #35, while Nala’s Baby ranked #42 in the 2026 Sunday Times 100. www.thetimes.com

In the video, Krept reflects on seeing his friend build a business and keep going through failures and mistakes. The reunion captures a special full-circle moment: two friends who met at university, now representing two of the UK’s fastest-growing private companies.

A Goal Worth Sticking With

For Nathan, this recognition was years in the making. He has shared that making the Sunday Times 100 was a goal the team had set for themselves. Party Hard Travel had been on track to feature in 2020, before the pandemic disrupted those plans. In the years that followed, the team kept working towards ambitious targets, even when they seemed a long way off. www.linkedin.com

That persistence helped Party Hard Travel reach #35 in the 2026 ranking, which recognises companies for their sales growth over three years. The Sunday Times reported annual sales growth of 101.22% over that period. Read the Party Hard Travel profile.

The People Behind The Progress

A ranking can put a number beside a company’s name, but it can’t tell the whole story. Party Hard Travel’s growth comes from the work of our team, the trust of our customers and the support of our partners.

From developing events and packages to helping customers plan their holidays and supporting them in resort, it takes people across the business to turn an idea into an experience. Every booking, recommendation, review and conversation has helped us get here.

We’re proud of the recognition, and grateful to everyone who has been part of the journey.

What Comes Next?

Making the Sunday Times 100 is a milestone, but it’s also motivation for the next chapter. We’re building our 2027 event line-ups across our destinations, improving how customers plan and book, and working to make every holiday experience clearer and more valuable from the first click to the time they’re in resort.

The ambition that started with an idea is still pushing us forward. We’ll keep listening, keep improving and keep creating holidays that bring people together.

To everyone who has backed us so far: thank you. We’re excited to show you what we do next.

Sign up for 2027 Early Bird Packages

Written By Beth Lay, Content & Communications Manager at Party Hard Travel, sharing stories about the people, events and experiences behind the brand.